FORMAL EVENTS @ MICANVAS!

by ChUcK
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Right ho!

We speak of rock bands, themes, great BSchool crowds, good food, a party and all that during MICANVAS. But hey, where would MICA's li'l fest be without its events? Here's a list of all the events you can look forward to at MICANVAS.

Whether you participate, cheer on your friends who're facing the music (literally?) or just generally looking for a good ringside view of some good action, we promise you'll have a bloody good time! :D The only flipside, of course, is that sleep patterns might change slightly, as for 96 hours, Rapid Eye Movement will be the last thing on your mind as we immerse you in our sea of events. Enough pfaff. Let's get to the events now.

FORMAL EVENTS AT MICANVAS

MINDSPEAK - THE PANEL DISCUSSION:
Unless of course, you're a member of the elite panel, we're sorry you won't exactly be 'participating' here :D But of course, we look forward to having an engaging discussion and an active audience is the key! Garner a ring-side experience of how luminaries across the world perceive ‘Brand India’ and its ever burgeoning global influence.

On the 25th, the following luminaries would be speaking:
Mr. Hemant Sachdev (Director Marketing, Bharti Enterprises Ltd)
Mr. Santosh Desai (MD, Future Brands)
Prof. Shiv Vishwanathan (Social Scientist)
Padma Shree Shovana Narayanan (Renowned Kathak Performer)
Prof. Atul Tandan (Director, MICA)

On the 27th:
Mr. Raju Narisetti (Managing Editor, MINT)
Mrs. Vanita Kohli (VP, Media Vertical, Ernst & Young)
Mr. T.S. Seshu (Rural Retail Head, ITC)
Mr. Tarun Katial (COO, Big FM)
Mr. Llyod Mathias (Director Marketing, Motorola)
Mr. Saurabh Kanwar (Vice President, Channel [V])

COLLOQUIUM: THE IMC PLAN
Celebrating the undying spirit of the nation, we have specially designed this event to create an Integrated Marketing Communications plan for the brand “India”. For the first time ever, MICANVAS has an International event with participants from all across the globe competing with the very best from India.
Click here for a detailed description of the entire event.

SBI BANKONUS
It’s a unique opportunity to suggest the best strategy to SBI, one of the largest bank’s in the country. Students have to study the local area for the strength of the brand SBI and devise an area-specific strategy for increasing market share.
Click here for a detailed description of the entire event.

MINDBENDERS: THE CASE STUDY COMPETITION
"If you give a man a fish he will eat for a day. But if you teach a man to fish he will buy an ugly hat. And if you talk about fish to a starving man then you are a consultant."
- Dilbert

But it doesn't always have to be that way, does it? Here is where the best minds from India's premier B-schools become consultants. Consider a case right in front of you - fresh out of a company facing a problem. It could be a marketing dilemma, an HR predicament or a research crisis that requires fresh thought, a radical strategy, a new vision. Help the biggies solve it.
And this time, it's Paras pharmaceuticals who think that you have it in you market a new product for them. Can you?
Contest details here.

EDC CEREBRUS: THE BUSINESS PLAN COMPETITION
How much of a Ratan Tata, Dhirubai Ambani or Sunil Mittal do you have in you? Yes, back by popular demand and buoyed by the phenomenal response it received last year, Cerebrus once again invites all budding entrepreneurs to iron out their ventures and ideas and check their feasibility.
Details here.

WORKING MODEL: THE PAPER PRESENTATION
Think you have what it takes to defend your concepts and ideas against a panel and a Colloseum-like audience, armed with nothing more than the BSchooler's favourite weapon, a powerpoint presentation? Participants are asked to present a paper on unexplored and upcoming concepts in marketing and corporate strategy. The finalists are invited to MICANVAS to present their papers.

NASH IT OUT: THE GAME THEORY GAME
The theory of games that can turn managers into CEOs. Calculate your gains and losses and take meticulous risks. Game theory comes alive like never before to test negotiations and strategy. It takes more than A Beautiful Mind to come out on tops here ;)

MARKETRICS: THE MARKETING SIMULATION GAME
A multi-phased online competition, which tests the decision-making abilities of participating teams across various dynamic parameters, competing with rivals in realtime.

CROSSTALK: THE DEBATE
You thought Anathea Franklin could hit the high notes? Just come to CrossTalk and watch the decibel levels reach unheard-of levels (pun intended). An arena for the eloquent, the majestically articulate, the flamboyant and the crisp, the baritones and monotones. Hear points of views and strong opinons flying back and forth, as the best in the business battle it out. Details here.

LAST MAN(AGER) STANDING: It’s Not Personal, It’s Just Business!
Live the toughest times in an executive's life. As each participant looks to impress by continuously climbing rungs to avoid elimination, the competition keeps getting hotter.
MICANVAS 2007 offers massive prize money to the winner of The Last Man(ager) Standing, the participants of which will be put through a series of gruelling tasks (from organizing blind dates to analyzing brand equities!) testing team skills in the wake of fierce rivalry. The participants keep getting “axed” by our celebrity judge until there is one man(ager) standing.

MUDRA NLIGHTN
A brand new event introduced by a sponsor that we have a long, proud association with. A case study analysis... Check out the details here.

TAM MEDIATION
An event by TAM - a brodcast simulation game! Details here.