THE KICK-START

by ChUcK
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"Hey, ho! Let's go!"
- The Ramones

"MICA mein kuch bhi ho sakta hai."
- Advice given to us by a MICA prof, on our first ever day.

It's still two months away, but the buzz is in the air... Everywhere you roam around on campus, be it beside Mehul Bhai's signature vada paavs at the Chota, or amidst Pink Floyd blaring about coming back to life at the hostels, or just at the back seat of classrooms.

Welcome, ladies and gentlemen, to the mad, crazy, happening world of MICANVAS. Where reason goes for the proverbial toss and the eleventh hour assumes unheard-of importance. Where Murphy's is more than a law, it's a way of life.

You see people running around in formal suits, and then shorts a minute later. MICANVAS.
You see people religiously scribbling down stuff in little diaries, rather than pore over Kotler. MICANVAS.
You see people frenetically calling people and making mock marketing pitches. MICANVAS.
You see arbit meetings at the Chota at odd times when people would generally be studying the finer points of the human physiology - talking marketing jazz and strategy. MICANVAS.

But then, come October 25, you'll see an event. Like Rome, it won't have been built in a day (by Jove, no!). The amalgamation of sweat, toil, tears and see-two-ech-five-oh-ech ;) of some very passionate, crazy people. Again, MICANVAS.

This blaag will chronicle the happenings leading up to MICANVAS... During MICANVAS and after MICANVAS.

We'll provide you all the stuff you need to know - keeping the pfaff out - all the dope, all the happenings, all the gyaan.

If there are any questions you need to ask, about anything... About MICANVAS, about MICA, about the highly intellectual author of this blog and his rock music collection, or Mehul Bhai's samosas - anything, drop us a scrap on our Orkut profile.

Or send a mail to micanvas.2k7@gmail.com
We assure you a reply in less than 24 working hours :D

Welcome, one and all, to MICA's brand management fest - MICANVAS - The Sixth Sense!