MICANVAS GOES GLOBAL!

by Team MICANVAS
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So, what’s new at MICANVAS? Sure, we’ve got a few more people, a few more events, a little more food, and more music. But is that all? Ostensibly, not… Read on!

This year, MICANVAS plays host to participants from foreign universities and corporate houses from across the globe. It is the first time in it’s illustrious history that MICANVAS goes International. 25th October 2007 is a red-letter day for us, and we are delighted to embark on this journey.

This year, the theme of MICANVAS is ‘The Third Awakening – Brand India Resonates’. MICANVAS 2007 celebrates the undying spirit of the nation, and the ever-burgeoning ambit of talent and intellectualism that drives forth Brand India. The International Day aims to provide an international perspective to the theme.

The beginning of the day will be marked by a panel discussion of luminaries from across a wide spectrum of commerce and knowledge sectors; the topic of discussion being our theme, ‘The Third Awakening – Brand India Resonates’.

Following this eminent gathering, will be Colloquium - the International Day event which will have participants from all over the globe battling it out in a communications plan competition, the pre-cursor to which has already been run online. The top 6 teams from around the world will contest this event.

The event revolves around conducting primary research in the first phase by participants, among people in their countries, to find out the perceptions and opinions of people about various facets of India, like Economy, Art and Culture, Nuclear Power, Education, Entertainment, Agriculture, Science & Technology, Sociological Status, Youth Development, etc. and documenting them to form a consolidated report of their findings.
The second phase comprises of selected finalists coming to MICANVAS. These finalists will vie for the top prize in a competition where they have to share their Integrated Marketing Communication solution for branding India globally. This competition will be judged by eminent people from the industry, each of whom is a pioneer in his own right. And of course, there are some phenomenal prizes for the taking.

After the events, it’s time to let the hair down and loosen up the collar buttons, as we end the day with a cultural night.

We look forward to welcoming one and all - from India and from the world over - to this magnum opus!

For the official Colloquium brochure, please click here.