Sunday, October 21, 2007
The MICANVAS BLAAG... WELCOME!
This time MICANVAS is bigger and better than ever before. This blog will take you all around MICANVAS - giving you a preview of everything and give you everything you need to know! :)
So what are you waiting for? Click on any of the links before and let's get started :)
PS: Make sure you keep checking this page for regular updates!!
THE SCHEDULE: The wheres and whats and whens of MICANVAS!
The Canvas : What MICANVAS means to us.
The Kick-Start : How it all started...!
Formal events at MICANVAS : All the formal events and details you need!
Semiformal and Informal events : Time to have some fun... And get some dough in the process!
The Concerts : Still having doubts as to whether to attend Strings, Parikrama and Zero? Click here and remove all doubt!
The MICANVAS party : Yes, MICANVAS culminates with a grand party at Palaash!
MICANVAS 2006 photos : Memories on Digital celluloid from last year!
MICA Photos : Our li'l campus! :)
The PDFs : Check details of formal events here!
MICANVAS goes Global : Our first venture outside the country! :)
==
For any problems or queries, please contact:
Shaggy @ +91 99740 92725
Scrap us @ http://www.orkut.com/Profile.aspx?uid=3387767187632253895
Mail us @ micanvas.2k7@gmail.com
SEMIFORMALS AND INFORMALS @ MICANVAS
--
Okay, so you're done with the formal events, and have got out of that very stuffy blazer. But before you can get that collar off totally, we have a few spicy events for you to sample.
BUSINESS BARONS: THE BUSINESS QUIZ
So, you know the revenues of all the Fortune 500 companies inside out. But is that good enough? The MICANVAS business quiz. You've been showing off how you read each BizMag that reaches your college library. Here's your ticket to quizzing glory!
What do Eddie van Halen, Lord Swraj Paul, Paris Hilton, Jonathan Woodgate and PG Wodehouse have in common? Well, they all have equal chances of being the answer to the conondrums tossed at participants in the mind-numbing MICANVAS quiz. Try your hand at this event, which will have you pumping, clutching your hair in how-did-I-miss-that agony and a lot of adrenaline.
Whether its Bollywood, Tollywood or Hollywood, we leave no one behind as the quizmaster takes you through a series of uppers and downers over three days and finally build up to a smashingly entertaining Casting Couch.
Some old magazines and newspapers. Some ad-hesive. Some chart paper. A collage. One idea. Ad-dict - creating new patterns of a legacy left behind. Pure ad-renaline. Think you can ad-dress it?
SELL HELL
... To people other than Satan, of course. If you thought selling was easy, try selling hell in a buyable manner. Who knows, you might just end up discovering a hot new real estate property! :D
An esoteric journey into the past, present and future of international cinema by our own Professor AF Mathew. You thought Hollywood was something? Wait for this man to shatter all your notions! Like a student once famously commented, "He will fight ignorance with hard facts, one-dimensional thinking with broad-mindedness, irrational assumptions with rational arguments and challenge his students to shake off their beliefs for a few minutes and drink in his brilliance."
SPOTLIGHT: THE THEATRE FESTIVAL
‘Spotlight’ marks the dawn of a new era for MICANVAS, the annual brand management festival of MICA. On the night of October 26, 2007, MICANVAS will witness magic as the best theatre teams in INDIA descend upon the MICAn dais to vie for honour and pride and of course for a lot of great prizes too!
Click here for a detailed description of the entire event.
INFORMAL EVENTS AT MICANVAS
They say that MICAns work hard, and party harder. And through the informal events, all the way to the grand finale - the party, we prove to everyone that this is one legacy we refuse to let go of.
ADRENALINE:THE ROCK SHOW feat STRINGS, PARIKRAMA, ZERO
It is no secret that BSchoolers love their rock, and a bit of Floyd after a gruelling day of Finance is what hits the sweet spot. In the past, bands like Parikrama and Indian Ocean have graced the campus to raptuous audiences. Oh, and did we mention, Euphoria?
For more details, click here.
CULTURAL NIGHT: KATHAK PERFORMANCE
A special Kathak dance recital by the danseuse par excellence Padmashree Shovana Narayan depicting the theme of our festival “THE THIRD AWAKENING – BRAND INDIA RESONATES”. She has blazed a trail in Kathak, bestowing it with dignity and enriching it with a deeper and wider canvas of expression and dimensions. Her name is not only synonymous with Kathak but also with ennoblement. Be prepared to be mesmerized on the 25th evening, right here at MICANVAS.
TREASURE HUNT: MEMORIES OF MIDNIGHT
When the aesthetics of a beatiful campus marry Dan Brownian cunning (or, if you prefer, National Treasure-ian cunning). MICANVAS presents a very unique, first-of-its-kind midnight treasure hunt. From cryptic clues to spooky locations, participants will discover the MICA Campus and it's incredibly diverse flora and fauna in a way they would never have imagined, all in the ultimate hunt for a giant treasure that will be theirs for the taking at the end of the journey.
MEMENTO
By transcending countries, culture, we bring people together in an attempt to explore and push the envelope of dance and challenge the traditional notions of dance. Through this Workshop conducted by Latin Dance India we promise to bring together body, mind, music and other forms of art eventually translating into the development of the individual and his relationship with society.
With LDI on campus we make dance affordable and approachable!!
SLIDE RULES
We promise you, after this event, the 9 AM ppt will be a piece o' cake.
So there you go, people. The dates will be out very soon. In the meantime, if you have any queries at all, please drop us a line at
FORMAL EVENTS @ MICANVAS!
by ChUcK
--
Right ho!
We speak of rock bands, themes, great BSchool crowds, good food, a party and all that during MICANVAS. But hey, where would MICA's li'l fest be without its events? Here's a list of all the events you can look forward to at MICANVAS.
Whether you participate, cheer on your friends who're facing the music (literally?) or just generally looking for a good ringside view of some good action, we promise you'll have a bloody good time! :D The only flipside, of course, is that sleep patterns might change slightly, as for 96 hours, Rapid Eye Movement will be the last thing on your mind as we immerse you in our sea of events. Enough pfaff. Let's get to the events now.
FORMAL EVENTS AT MICANVAS
MINDSPEAK - THE PANEL DISCUSSION:
Unless of course, you're a member of the elite panel, we're sorry you won't exactly be 'participating' here :D But of course, we look forward to having an engaging discussion and an active audience is the key! Garner a ring-side experience of how luminaries across the world perceive ‘Brand India’ and its ever burgeoning global influence.
On the 25th, the following luminaries would be speaking:
Mr. Hemant Sachdev (Director Marketing, Bharti Enterprises Ltd)
Mr. Santosh Desai (MD, Future Brands)
Prof. Shiv Vishwanathan (Social Scientist)
Padma Shree Shovana Narayanan (Renowned Kathak Performer)
Prof. Atul Tandan (Director, MICA)
On the 27th:
Mr. Raju Narisetti (Managing Editor, MINT)
Mrs. Vanita Kohli (VP, Media Vertical, Ernst & Young)
Mr. T.S. Seshu (Rural Retail Head, ITC)
Mr. Tarun Katial (COO, Big FM)
Mr. Llyod Mathias (Director Marketing, Motorola)
Mr. Saurabh Kanwar (Vice President, Channel [V])
COLLOQUIUM: THE IMC PLAN
Celebrating the undying spirit of the nation, we have specially designed this event to create an Integrated Marketing Communications plan for the brand “India”. For the first time ever, MICANVAS has an International event with participants from all across the globe competing with the very best from India.
Click here for a detailed description of the entire event.
SBI BANKONUS
It’s a unique opportunity to suggest the best strategy to SBI, one of the largest bank’s in the country. Students have to study the local area for the strength of the brand SBI and devise an area-specific strategy for increasing market share.
Click here for a detailed description of the entire event.
MINDBENDERS: THE CASE STUDY COMPETITION
"If you give a man a fish he will eat for a day. But if you teach a man to fish he will buy an ugly hat. And if you talk about fish to a starving man then you are a consultant."
- Dilbert
But it doesn't always have to be that way, does it? Here is where the best minds from India's premier B-schools become consultants. Consider a case right in front of you - fresh out of a company facing a problem. It could be a marketing dilemma, an HR predicament or a research crisis that requires fresh thought, a radical strategy, a new vision. Help the biggies solve it.
And this time, it's Paras pharmaceuticals who think that you have it in you market a new product for them. Can you?
Contest details here.
EDC CEREBRUS: THE BUSINESS PLAN COMPETITION
How much of a Ratan Tata, Dhirubai Ambani or Sunil Mittal do you have in you? Yes, back by popular demand and buoyed by the phenomenal response it received last year, Cerebrus once again invites all budding entrepreneurs to iron out their ventures and ideas and check their feasibility.
Details here.
WORKING MODEL: THE PAPER PRESENTATION
Think you have what it takes to defend your concepts and ideas against a panel and a Colloseum-like audience, armed with nothing more than the BSchooler's favourite weapon, a powerpoint presentation? Participants are asked to present a paper on unexplored and upcoming concepts in marketing and corporate strategy. The finalists are invited to MICANVAS to present their papers.
NASH IT OUT: THE GAME THEORY GAME
The theory of games that can turn managers into CEOs. Calculate your gains and losses and take meticulous risks. Game theory comes alive like never before to test negotiations and strategy. It takes more than A Beautiful Mind to come out on tops here ;)
MARKETRICS: THE MARKETING SIMULATION GAME
A multi-phased online competition, which tests the decision-making abilities of participating teams across various dynamic parameters, competing with rivals in realtime.
CROSSTALK: THE DEBATE
You thought Anathea Franklin could hit the high notes? Just come to CrossTalk and watch the decibel levels reach unheard-of levels (pun intended). An arena for the eloquent, the majestically articulate, the flamboyant and the crisp, the baritones and monotones. Hear points of views and strong opinons flying back and forth, as the best in the business battle it out. Details here.
LAST MAN(AGER) STANDING: It’s Not Personal, It’s Just Business!
Live the toughest times in an executive's life. As each participant looks to impress by continuously climbing rungs to avoid elimination, the competition keeps getting hotter.
MICANVAS 2007 offers massive prize money to the winner of The Last Man(ager) Standing, the participants of which will be put through a series of gruelling tasks (from organizing blind dates to analyzing brand equities!) testing team skills in the wake of fierce rivalry. The participants keep getting “axed” by our celebrity judge until there is one man(ager) standing.
MUDRA NLIGHTN
A brand new event introduced by a sponsor that we have a long, proud association with. A case study analysis... Check out the details here.
TAM MEDIATION
An event by TAM - a brodcast simulation game! Details here.
Thursday, October 18, 2007
THE CONCERTS!
Now, MICA is proud to present on stage, on the humble main lawns - this band that has given a face to Indian rock - followed by the band that looks to be the future of Indian rock - live in concert, on the 27th of October. And as if that were not enough, Strings on the 28th. On the same stage.
Thursday, October 11, 2007
The MICANVAS Party... A prelude!
--
Shining strobe lights intertwined, pulsating music, a charged atmosphere, candles around and high spirits… Do I hear someone say party time? That’s right. This IS another one of MICA’s famous parties, and this time it’s the MICANVAS party.
For those of you who are MICAns, you know what to expect from the party. For those of you who aren’t, it’s time for a little induction into the party culture at MICA and what better way to begin the induction than with a sneak preview of what can be expected at the MICANVAS party?
Scheduled to be held on October 28th, the party is a grand finale of sorts, a culmination of all the hard work put in by the student body and a time to bury all our monstrous, snappy avatars that we assume during the course of four, time-strapped and rather stressful days. Maybe, even a celebration of sorts, to celebrate the return to our own rooms that we may have been kicked out of during MICANVAS. The party would be open to all MICAns and participants from other colleges, who would be present on campus at the time of the party.
So what’s there to look out for, at this party? Well, apart from the usual dance floor, music and the good food rigmarole (which are customary at every party at MICA), the MICANVAS team has in store what promises to be a party on a much bigger scale than has been seen, thus far. The dance floor will extend all the way from Ground Zero, at Palaash (where it’s usually held) to Kachnar, next door. For the benefit of non-MICAns, Palaash and Kachnar are the names of two of our hostel blocks. Ground Zero at Palaash is also legendary and holds a special place in the minds of many ex and current MICAns. It is also the place where all parties (from birthday dunkings to arbit spur of the moment dance parties to more organized parties like the MICANVAS party) are hosted.
Apart from the increased scale of the party, there lies the promise of having a new DJ, that lies in the offing as well! Not to say that the old ‘record-breaking’ DJ (Seniors on campus will not tire of telling the rest of us that this particular DJ happens to be the record holder in the Limca Book of Records for having played for the longest time continuously) is not incentive enough to attend the party but well, as they say, variety is the spice of life.
And for MICAns, who’re veterans of the famed MICA parties, there is an opportunity to find new dance partners, owing to all the participants, from other institutes, who brave all odds to remain present (and awake long enough!) on campus. Maybe, this would be the perfect excuse to brush up on your Salsa skills at the workshop being conducted during MICANVAS.
So that’s the cue for you to bring out those dancing shoes and get ready to party hard- the MICAn way (now’s the time to remember that famous MICAn cliché- we work hard but party harder)! Oh and if you’re not used to the party scene at MICA, then do remember to pop in some more of those insomnia-inducing pills to keep those sleepy blues away. For parties that start only around 12 midnight, it goes without saying that all the fun part begins only way past Cindrella’s bed-time. Who knows, you might even manage to catch glimpses of a sunrise through the ‘disco lights’. And yes, it is the perfect opportunity to keep oneself abreast on the latest campus gossip! Now that should bring on the party spirits kicking in. For a more in-depth induction into the party culture, be there to find out.
Saturday, October 6, 2007
The PDFs!
--
As the days to MICANVAS fall beyond 20, there is a frenetic lot of activity taking place. Committees are working overtime to make sure that we bring YOU a great Brand Management fest!
At MICA, we always believe in ease of convenience, so for you guys, here's a one-stop shop of all the PDFs that we've sent you. This space will be constantly updated as and when more events are finalised, so keep checking this space :)
1. Colloquium - The International Day
2. CrossTalk - The Debate
3. EDC Cerebrus - The Business Plan Competition
4. Paras MindBenders - The New Product Plan Contest
5. Spotlight - The One-Act play Competition
Please do scrap us or email us if you have any queries!
Friday, August 31, 2007
THE CANVAS...
The Reds – of the build-up and its sheer intensity, of the rigor in planning things down to a T, of the pulsating embers waiting to get flared up in a blaze of glory.
The Greens – of the campus and its virgin environs all set to get decked up, of the envy over a job better done by fellow mate and waiting one’s turn to surpass even that, of the megabucks that pass hands bloating the scale one notch higher.
The Blues – of, well, the occasional blues, which too gets dissolved away in the wink of an eye, of the stillness in the final wakes of the late nights, and as the day draws nigh - of the serenity in the calm before the storm.
The shocking Pinks and zany Purples – of the event. Call it crazy, offbeat, even a tad outlandish – or better still, MICAns!
The Yellows – of the third awakening, of the dazzling lights lighting up the dais, of four seamless days and the golden glow that fills the sight.
The Blacks – of sheer class, of the evil eyes cast, of murdered nights.
And the whites – of the sheer brilliance of the beast called CROWD, of the five senses dissolving into the beyond – into the sixth.
And of the still empty canvas on the easel waiting its wait to soak in the colours, all hues and shades.
Come one, come all to make merry and watch the splash. Because in the end, it all waters down to one thing. One word rather.
Magic!
The kick-start!
MICANVAS goes global!
THE KICK-START
---
"Hey, ho! Let's go!"
- The Ramones
"MICA mein kuch bhi ho sakta hai."
- Advice given to us by a MICA prof, on our first ever day.
It's still two months away, but the buzz is in the air... Everywhere you roam around on campus, be it beside Mehul Bhai's signature vada paavs at the Chota, or amidst Pink Floyd blaring about coming back to life at the hostels, or just at the back seat of classrooms.
Welcome, ladies and gentlemen, to the mad, crazy, happening world of MICANVAS. Where reason goes for the proverbial toss and the eleventh hour assumes unheard-of importance. Where Murphy's is more than a law, it's a way of life.
You see people running around in formal suits, and then shorts a minute later. MICANVAS.
You see people religiously scribbling down stuff in little diaries, rather than pore over Kotler. MICANVAS.
You see people frenetically calling people and making mock marketing pitches. MICANVAS.
You see arbit meetings at the Chota at odd times when people would generally be studying the finer points of the human physiology - talking marketing jazz and strategy. MICANVAS.
But then, come October 25, you'll see an event. Like Rome, it won't have been built in a day (by Jove, no!). The amalgamation of sweat, toil, tears and see-two-ech-five-oh-ech ;) of some very passionate, crazy people. Again, MICANVAS.
This blaag will chronicle the happenings leading up to MICANVAS... During MICANVAS and after MICANVAS.
We'll provide you all the stuff you need to know - keeping the pfaff out - all the dope, all the happenings, all the gyaan.
If there are any questions you need to ask, about anything... About MICANVAS, about MICA, about the highly intellectual author of this blog and his rock music collection, or Mehul Bhai's samosas - anything, drop us a scrap on our Orkut profile.
Or send a mail to micanvas.2k7@gmail.com
We assure you a reply in less than 24 working hours :D
Welcome, one and all, to MICA's brand management fest - MICANVAS - The Sixth Sense!
MICANVAS GOES GLOBAL!
--
So, what’s new at MICANVAS? Sure, we’ve got a few more people, a few more events, a little more food, and more music. But is that all? Ostensibly, not… Read on!
This year, MICANVAS plays host to participants from foreign universities and corporate houses from across the globe. It is the first time in it’s illustrious history that MICANVAS goes International. 25th October 2007 is a red-letter day for us, and we are delighted to embark on this journey.
This year, the theme of MICANVAS is ‘The Third Awakening – Brand India Resonates’. MICANVAS 2007 celebrates the undying spirit of the nation, and the ever-burgeoning ambit of talent and intellectualism that drives forth Brand India. The International Day aims to provide an international perspective to the theme.
The beginning of the day will be marked by a panel discussion of luminaries from across a wide spectrum of commerce and knowledge sectors; the topic of discussion being our theme, ‘The Third Awakening – Brand India Resonates’.
Following this eminent gathering, will be Colloquium - the International Day event which will have participants from all over the globe battling it out in a communications plan competition, the pre-cursor to which has already been run online. The top 6 teams from around the world will contest this event.
The event revolves around conducting primary research in the first phase by participants, among people in their countries, to find out the perceptions and opinions of people about various facets of India, like Economy, Art and Culture, Nuclear Power, Education, Entertainment, Agriculture, Science & Technology, Sociological Status, Youth Development, etc. and documenting them to form a consolidated report of their findings.
The second phase comprises of selected finalists coming to MICANVAS. These finalists will vie for the top prize in a competition where they have to share their Integrated Marketing Communication solution for branding India globally. This competition will be judged by eminent people from the industry, each of whom is a pioneer in his own right. And of course, there are some phenomenal prizes for the taking.
After the events, it’s time to let the hair down and loosen up the collar buttons, as we end the day with a cultural night.
We look forward to welcoming one and all - from India and from the world over - to this magnum opus!
For the official Colloquium brochure, please click here.
THE FORMAL EVENTS!
This post has been updated. Please click this link:
http://micanvas2k7.blogspot.com/2007/10/by-chuck-right-ho-we-speak-of-rock.html
Thank you!
SEMIFORMAL AND INFORMALS!
http://micanvas2k7.blogspot.com/2007/10/semiformals-and-informals-micanvas.html
Thank you :)
MICANVAS 2006 PHOTOS
Welcome to MICANVAS!
DC - Picto @ MICANVAS... Yup, there's a bit of fun 'n' games too :D
MICA Photos... MICAmera!
Here are some of the pictures of life (and life forms!) at MICA...
Football matches happen at MICA with regularity. Here's a scene from a PGP1 v PGP2 game.